Apple (PRODUCT)RED Special Edition iPhone 8 hands-on video
Apple has announced the (PRODUCT)RED Special Edition iPhone 8 and iPhone 8 Plus
Both phones sport a sleek glass enclosure, now in red, with a matching aluminum band and a sleek black front.
“This special edition (PRODUCT)RED iPhone features a stunning red and black color combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS,” said Apple’s Vice President of Product Marketing Greg Joswiak. “We are proud to support (RED) with this bold new iPhone and hope customers think it is as special as we do.”
A portion of proceeds for all (PRODUCT)RED purchases go directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from mothers to their babies. Since partnering with (RED) in 2006, Apple has donated more than $160 million to the Global Fund, serving as the organization’s largest corporate donor.
(RED) says that Apple’s contributions over the last 11 years equates to more than 800 million days of lifesaving ARV medication.
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